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SERP's Up SEO Podcast

Feb 22, 2023

Should SEOs target “head terms” (aka short tail keywords) or focus more on longtail keyword phrases? Is there actual value in head terms? If so, when and how should you implement short tail keywords into your SEO strategy? Join hosts Crystal Carter and Mordy Oberstein as they dive into head terms and...


Feb 15, 2023

Should PPC landing pages be indexed for organic search? Should organic search have separate landing pages from PPC? Hosts Crystal Carter and Mordy Oberstein explore how to create landing pages that work for Google Search. 

With landing pages being a powerful tool for PPC Anu Adebola, founder of PPC Live UK and is the...


Feb 8, 2023

There’s a lot of SEO tools out there and navigating which ones to invest in can be a challenge. Hosts Crystal Carter and Mordy Oberstein set sail into the SEOtool universe, with must-follow tips on what to consider when choosing the best SEO tool for your needs. 

The SERP’s Up SEO Podcast welcomes Ahrefs’ own...


Feb 1, 2023

Are search engines as relevant today as they once were?

People’s expectations around search engines are changing. With a shift of focus on social search, is the way Google and other search engines go about serving results due for an upgrade?

Wix’s own Crystal Carter and Mordy Oberstein dive into how search needs...