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SERP's Up SEO Podcast

Oct 12, 2022

Google's recent updates to its algorithm have been all about providing information that is user-friendly and trustworthy. They’re trying to think like a human user to give the best possible results. Nothing scary there!

The algorithm aligns more closely with the user's needs and wants than ever before. Now the algorithm and the user have sort of been synced! Mordy Oberstein, Wix’s Head of SEO Branding, and Wix’s Head of SEO Communications, Crystal Carter, pilot this very helpful (get it?) conversation on providing content that the user needs to make decisions.

Essentially, User-First SEO is like if you asked someone for advice, and they gave you sound advice based on their experience and qualifications. You would want to know that the person giving you the advice had your best interests at heart. User-first SEO is just that: focused on helping the user more than ranking. “Putting the user first, thinking about their pain points, and solving the user’s problem is the goal, ” says Michel Fortin, as he helps us understand the concept even further.

Mordy and Crystal connect with Einat Hoobian-Seybold, Wix’s SEO Product Manager, in this segment of the WixVerse. They drive home the user-first mindset as they discuss Wix’s products and solutions: how they are tested and how they can be useful for all users.

Key Segments:

[00:01:43] What's On This Episode of SERP's Up?

[00:03:59] Focus Topic of the Week: User-First SEO

[00:17:29] Focus Topic Guest: Michel Fortin

[00:24:37] Across the WixVerse

[00:35:12] Snappy News

[00:37:45] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter:

Mordy Oberstein:

Michel Fortin:

Einat Hoobian-Seybold:

Adrian Stein:

John Mueller:


SERP's Up Podcast: 

Wix SEO Learning Hub:

SEO Plus:

User-first SEO:

What creators should know about Google's helpful content update:

What site owners should know about Google's core updates:

How to source ideas for user-first content:


Google Business Profiles Removes Health & Safety Attributes: