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SERP's Up SEO Podcast

Dec 14, 2022

What’s true and what’s not about content duplication and SEO? 

Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast.

Unbeknownst to many, there is no such thing as a duplicate content penalty. Google is more likely to just not index duplicate content rather than punish an entire website. It’s pretty common for large websites to have duplicate or near duplicate content.

In addition, many websites, especially news websites, syndicate their content to other domains. With proper attribution, Google can recognize the syndication and potentially serve up both without relying on a no-index. 

Listen in as the duo dispel these content duplication myths and more! 

Barry Adams of Polemic Digital stops by to share when to worry and when not to worry about duplicate content from an SEO point of view.  Plus, Wix’s own Rebecca Tomasis shares how she approaches dealing with duplicate content on the Wix Blog!

Can you hear that echo, echo, echo on the SERPs Up SEO Podcast? Let’s explore duplicate content and SEO together!

Key Segments:

[00:02:16] What's On This Episode of SERP's Up?

[00:03:06] Focus Topic of the Week: Duplicate Content  

[00:14:54] Focus Topic Guest: Barry Adams

[00:21:01] Across the Wixverse: Rebecca Tomasses

[00:31:10] Snappy News

[00:34:17] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter:

Mordy Oberstein:

Barry Adams:

Rebecca Tomasis:

Patrick Stox:


Wix SEO Learning Hub: 

Demystifying the "duplicate content" penalty:

Polemic Digital: 

SEO for Google News:

Canonicalization and why it matters: 

Wix Blog: 


Google’s Desktop Search Results Are Now Continuously Scrollable:

Google Launches +Topic Search Bar Refinements After Several Months Of Testing: 

Google helpful content system update rolling out now (December 2022 update):<ow-390047/a>