Preview Mode Links will not work in preview mode

SERP's Up SEO Podcast

Mar 1, 2023

Do you need to show the value of your SEO work to executives? Often that’s the case and it can be a bit overwhelming if not scary. 

How should SEOs communicate their business contributions to the C-suite? Which SEO reports should be front and center when presenting to the C-suite and which ones can be appendicized? Hosts Crystal Carter and Mordy Oberstein share how you can be successful in showcasing the value of your SEO work to the c-suite. 

Guest, Craig Dunham, CEO at Lumar, offers his take on an SEOs interacting with the C-suite and board and why it’s best not to go too far in the data weeds. 

It’s time to talk SEO and the C-suite on this episode of the SERP’s Up SEO podcast. 

Key Segments: 

[00:02:07] What's On This Episode of SERP's Up? 

[00:02:53] Focus Topic of the Week: Does SEO Belong in the Boardroom?

[00:18:03] Focus Topic Guest: Craig Dunham

[00:23:54] Going, Going,... Google!

[00:31:18] Snappy News

[00:34:37] Follow of the Week: Michelle Robbins

Hosts, Guests, & Featured People:

Crystal Carter

Mordy Oberstein

Craig Dunham

Michelle Robbins


Wix SEO Learning Hub


Enterprise SEO Tips 


Google Unwraps February 2023 Product Reviews Update With Language Support

Building the New Bing

LinkedIn Introduces SEO Tools For Articles