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SERP's Up SEO Podcast

Oct 19, 2022

Is AI writing for long-form web content the right way to go? We don’t think so. Actually, if you’re not careful, it may illicit action from Google.

Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, address the growing use of artificial intelligence in content writing for the web in light of the most recent Google algorithm changes regarding helpful content.

Is AI written content really good content? It certainly isn’t differentiated and doesn’t have critical thought. Even if the AI content ranks well, what are you delivering to your audience? You don’t often hear the cheers for generic, mediocre content. Let alone the one thought: Whose content is it, really? Who’s the author?

Danny Richman, the founder of Richman SEO Training, clarifies where AI writers can be a legitimate help: classification, transformation, and translation. A key use for GPT3 is for keyword classification, done in seconds!

Remember: AI-written content for rank manipulation is against Google's guidelines. To quote Mordy, “with the Helpful Content Update, which, to me, is Google saying, “We know AI written content is coming, It's already here. We need to develop an algorithm that's able to find it and weed it out“.

[00:02:05] What's On This Episode of SERP's Up?

[00:04:39] Focus Topic of the Week: AI Writers Content and Google

[00:15:45] Focus Topic Guest: Danny Richman 

[00:21:23] Is This New?

[00:27:03] Snappy News

[00:29:17] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter:

Mordy Oberstein:

Danny Richman:

Ann Smarty:


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Google rolling out site names and updated favicon logos in search results: