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SERP's Up SEO Podcast

Aug 23, 2023

How do you get your content into Google’s People Also Ask (PAA) feature on the SERP? In what way does content quality influence the PAA and Featured Snippet sections? How does Google determine what URLs should appear in the PAA box? 

The founder of, Mark Williams-Cook, joins Wix's Mordy Oberstein and Crystal Carter to discuss the connection between quality content and Google's PAA SERP feature.  

Plus, content marketing maestro Kaleigh Moore stops by to help you understand what it really means to answer a user's question. She shares her expertise in writing quality responses to customer pain points and unravels her understanding of the customer mindset.  

Your SEO & content marketing questions are answered on this week’s episode of the SERP’s Up SEO Podcast!

Key Segments:

[00:01:53] What's On This Episode of SERP's Up?

[00:04:30] Focus Topic of the Week: Influencing the People Also Ask Box

[00:06:26] Focus Topic Guest: Mark Williams-Cook

[00:35:49] Answering User Questions: Kaleigh Moore

[00:43:26] Snappy News

[00:44:27] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter

Mordy Oberstein

Mark Williams-Cook

Kaleigh Moore

Jack Chambers Ward


SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Candour SEO Agency

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