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SERP's Up SEO Podcast

Dec 21, 2022

Is eCommerce SEO really a separate discipline? If so, how does it differ from “regular SEO?” Yes, no, maybe? The answer may surprise you.

In this episode of the SERP’s Up SEO Podcast Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into all things eCommerce SEO.

Over the past few years, Google has gotten better and better at delivering custom SERP features for eCommerce, with new elements being released and tested on a consistent basis. These features alone are differential factors between eCommerce SEO and regular website SEO. Navigating the requirements of these features is a skill on its own. 

We’ll dive into some of the latest eCommerce changes to the SERP and what they mean for your SEO strategy and outlook.

Kristina Azarenko of MarketingSyrup SEO Academy stops by to explore the importance of internal linking and possible permutations for eCommerce SEO. 

This and more as you “check out” the latest episode of the SERP’s Up SEO Podcast!

Key Segments: 

[00:02:20] What's On This Episode of SERP's Up? 

[00:05:05] Focus Topic of the Week: Ecommerce SEO. . . Cha-ching! 

[00:15:38] Focus Topic Guest: Kristina Azarenko

[00:28:17] Snappy News

[00:32:42] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter:

Mordy Oberstein: 

Kristina Azarenko:

Luke Carthy:

Tory Gray of Gray Dot Company:


Wix SEO Learning Hub: 

Marketing Syrup:


Google Gives Official Names Of Some Search Features With Visual Elements Gallery: 

Google December 2022 Link Spam Update Rolling Out Now:

E-E-A-T and major updates to Google’s quality rater guidelines: