Preview Mode Links will not work in preview mode

SERP's Up SEO Podcast

Jun 21, 2023

What's the SEO verdict: subdomains or subfolders? 

When it comes to migrating subdomain content into a subfolder, how can you make the transition smooth as silk? 

Alongside Wix’s Head of SEO Communications, Crystal Carter, and Head of SEO Branding, Mordy Oberstein, Tech SEO expert Nikki Halliwell joins the conversation to delve into the advantages and drawbacks of employing subdomains versus subfolders. Plus, a deep look into indented results from the top of the SERP! 

It’s subdomain vs subfolder and all of the subsequent conversation that follows. The proof is in the podcast on this episode of SERP’s Up!

Key Segments:

[00:01:50] What's On This Episode of SERP's Up?

[00:03:25] Focus Topic of the Week: Subdomains or Subfolders

[00:20:08] Focus Topic Guest: Nikki Halliwell 

[00:35:59] Snappy News

[00:40:10] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter

Mordy Oberstein

Nikki Halliwell

Jess Joyce 


SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

What Are The Benefits Of Subdirectories vs. Subdomains? 

Tech SEO Tips Newsletter 

Journey Further


Google Finally Launches The Perspectives Search Filter

Updates from Search Central Live Tokyo 

Disavowing The Disavow Tool [Case Study]