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SERP's Up SEO Podcast

Sep 7, 2023

Should you drop the facade and present your true self to your customer base and audience? 

Rand Fishkin of Sparktoro joins Wix’s Mordy Oberstein and Crystal Carter to share the power that authenticity brings to your marketing efforts.

Understand the power of authenticity to the brand and what it means to your consumers. Dive into how authenticity in storytelling and product value resonates and sparks something different than the noise of competitors. 

Find your true voice in this episode of the SERP’s Up+ Podcast!


Key Segments:

[00:01:36] What's On This Episode of SERP's Up?

[00:03:01] Focus Topic of the Week: The Power of Authenticity in Marketing

[00:03:52] Focus Topic Guest: Rand Fishkin


Hosts, Guests, & Featured People:

Crystal Carter

Mordy Oberstein

Rand Fishkin

Amanda Natvidad

Asia Orangio

Chris Savage

Wil Reynolds

Francisco Baptista



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