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SERP's Up SEO Podcast

Nov 30, 2022

People trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That’s why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the importance of encouraging user-generated reviews and their role in SEO.

When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility.

From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SERP and throughout the Google ecosystem, this podcast episode gives you a comprehensive understanding of the role reviews play in organic search. 

Get actionable advice from Claire Carlile of BrightLocal to encourage user-generated reviews and learn what marketers and business owners can and should be doing with them.

It’s time to generate some understanding around user-generated reviews today on the SERP’s Up SEO Podcast!

Key Segments:

[00:02:02] What's On This Episode of SERP's Up?

[00:03:08] Focus Topic of the Week: Local SEO and Reviews

[00:13:49] Focus Topic Guest: Claire Carlile

[00:20:06} Deep Thoughts

[00:28:09] Snappy News

[00:30:33] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter:

Mordy Oberstein: 

Claire Carlile:


Rebecca Berbel:


Darren Shaw:



SERP's Up Podcast: 

Wix SEO Learning Hub:

How Much Does Review Recency Impact Google Local Pack Rankings [Case Study]:

How Google reviews can transform your business:

More intents more problems: SEO for multiple user intents:


Google Documents Search Ranking Updates As Systems; Labels Live Or Archived Notable Algorithms:

A guide to Google Search ranking systems: