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SERP's Up SEO Podcast

Aug 30, 2022

Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, pull off their second episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! 

What IS Content? Mordy and Crystal team up to tackle the effective use of content and the definition of what content really is in their Deep Thoughts segment. Is content strictly the words on the page or something else? What does it really “relate” to? We’re looking at content with a new perspective: what you place in different interaction points of the journey with your user is also content, right? The tiniest points matter the most. Don’t gloss over them.

We’re joined by Shelby Blackley & Jessie Willms of WTF is SEO? to get their take on how to get users to not only click on content but ultimately trust the brand and come back for more!

[00:01:59] What are we talking about in this episode?

[00:03:36] Focus Topic of the Week | Content

[00:14:21] The Brand Sniff Test

[00:17:05] Focus Topic Guest: Shelby Blackley and Jesse Williams

[00:23:20] From the Top of the SERP

[00:33:13] Deep Thoughts | What IS Content?

[00:39:37] Snappy SEO News

[00:39:55] News: Beauty Blog With Financial & Medical Advice A Bit Sus 

[00:41:41] News: Google's Helpful Content Update

[00:42:08] Follow of the Week


Hosts, Guests, & Featured People:

Crystal Carter:

Mordy Oberstein:

Shelby Blackley: 

Jessie Willms:


SERP's Up Podcast: 

Wix SEO Learning Hub:

WTFSEO Newsletter: 


Google: Beauty Blog With Financial & Medical Advice A Bit Sus: 

What creators should know about Google's helpful content update: