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SERP's Up SEO Podcast

Nov 15, 2023

What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’ to E-A-T? 

On this episode, Wix’s own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google’s “E-E-A-T ranking factors”, and how to demonstrate these qualifications to Google. We explore the elements laid out in Google’s Search Quality Rater Guidelines that help bolster your website's E-E-A-T foundation, and teach you how to connect the dots when it comes to your brands credentials. 

Hope you're hungry, because there’s a lot to E-E-A-T today! We’re putting an emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness so you can showcase your website's true value this week on the SERP’s Up SEO Podcast!

Key Segments

[00:01:50] What's On This Episode of SERP's Up?

[00:03:15] Focus Topic Guest: Lily Ray

[00:04:21] Focus Topic of the Week: E-E-A-T 

[00:30:19] Going Going Google

[00:36:29] Snappy News

[00:39:39] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Lily Ray

Olaf Kopp


SERP's Up Podcast

Wix SEO Learning Hub

Wix Studio

Wix Studio YouTube

Searchlight SEO Newsletter

Amsive Digital


Google Search testing “Mentioned in” search snippet

Google Quality Rater Guidelines