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SERP's Up SEO Podcast

Jun 14, 2023

Google has been pushing the web hard to create “helpful content”... but what exactly is “helpful” when it comes to content? 

Wouldn’t it be… helpful to know? 

What does the future hold for helpful content in light of the constantly evolving algorithms? 

What are the potential implications of the Google helpful content update?

Wix’s Head of SEO Communications, Crystal Carter, and Head of SEO Branding, Mordy Oberstein, are joined today by Semush’s Head of SEO, Kyle Byers, to address how one should create and gauge quality content. 

Get your content hats on as we explore E-E-A-T, algorithms, helpful content Google, and more on this episode of the SERP’s Up SEO Podcast!

Key Segments

[00:03:31] What's On This Episode of SERP's Up? 

[00:04:46] Focus Topic of the Week: Helpful Content 

[00:25:56] Focus Topic Guest: Kyle Byers 

[00:34:12] Is This Newish? 

[00:40:19] Snappy News 

[00:43:47] Follow of the Week 

Hosts, Guests, & Featured People:

Crystal Carter

Mordy Oberstein

Kyle Byers


Melissa Fach


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