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Midwest Mindset

Mar 30, 2023

Do you know what your value is? As business owners, we’re never given an instruction manual to know what our time is worth or what a fair price is that we should be charging for our services.  As we’re starting out, it's very easy for us to undervalue our business and what it is truly worth. 

In this episode,...


Mar 27, 2023

Should your business be on every social media platform? I think it's a very fair question to ask, considering the amount of time, personnel, and money we throw at a multi-channel social media marketing strategy. This is not an anti-social media episode but this is a podcast for us to learn how to use Social...


Mar 23, 2023

For most small businesses, the answer is yes. What can you do with your website so that it is a tool working to help your business and not hurt it? This episode is your website 101 course with our guest, and professional web designer/branding/marketing expert, Chad Dodd of Klar, Inc. 

We'll cover: 

  • Common mistakes we...


Mar 20, 2023

Why do people buy? Do we buy products and services because of the facts or 'the specs,' or do we make purchases because of how it makes us feel? Understanding why people buy is fundamental to your business because you can't craft the right message if you don't know the answer to this question. In this episode we will...


Mar 16, 2023

Why isn't my marketing working? This is a common question business owners ask when they are doing everything they think they are supposed to be doing but aren't seeing results.  In this episode, we have the three most common mistakes that businesses make when it comes to their marketing and simple, effective,...