May 8, 2023
What does street marketing look like today in the era of all things digital? It turns out that the same basic principles of physical flyers, in-person events, and networking apply just as much to today’s digital marketing as it did 20 years ago. In this episode we are joined once again by Todd N Tyler...
Apr 10, 2023
Stop thinking of a podcast as entertainment or a 'show' and start thinking of it as what it really is - a tool. And not just any tool - Podcasting is the most affordable and effective marketing tool available to small businesses today. Erik Johnson is the Sr. VP of Programming for iheartmedia and The Podcast Talent...
Apr 3, 2023
What is the secret behind the world’s greatest salesperson? Joe Girard is listed in the Guiness Book of World Records as "The World's Greatest Salesman." He has sold more cars than 95% of car dealerships in North America, more than 13,001 in total. There IS a secret to his success and this secret is revealed in this...
Mar 27, 2023
Should your business be on every social media platform? I think it's a very fair question to ask, considering the amount of time, personnel, and money we throw at a multi-channel social media marketing strategy. This is not an anti-social media episode but this is a podcast for us to learn how to use Social...
Mar 20, 2023
Why do people buy? Do we buy products and services because of the facts or 'the specs,' or do we make purchases because of how it makes us feel? Understanding why people buy is fundamental to your business because you can't craft the right message if you don't know the answer to this question. In this episode we will...