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Midwest Mindset

Dec 18, 2023

Nebraska. Honestly, it’s not for everyone. Good slogan or a massive fail in advertising? On this episode of Midwest Mindset, we sit down with Klar, Inc. owner and brand marketing guru Chad Dodd who helps break down the reasons why Nebraska’s recent tourism campaigns haven’t exactly pulled in the numbers they may have hoped for, even though more people drive through this state than most others. Whether it’s being too clever for the room, or something as simple as not identifying your target audience, why has Nebraska tourism failed to bring more people to the state even though

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