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Midwest Mindset

May 1, 2023

The world is now digital so where do old-school mediums like radio fit into your marketing strategy? Yes, there are some very easy ways to waste a lot of money in radio advertising, but there are a lot of secrets to radio advertising that are effective and very affordable for small businesses.  Today we’ll break down radio advertising and the secrets radio stations don’t want you to know about.

Tips covered in this episode: 

  1. How Ratings work and how they are flawed
  2. Ask them to prove it - with traditional ratings they can't
  3. Buy Streaming Ads because you can track and prove listenership and people actually hear your ads
  4. Utilize local radio talent with live endorsement ads
  5. Buy Pre-roll video ads for streaming broadcasts 

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Midwest Mindset is a production of Two Brothers Creative, Copyright 2023.