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Jan 2, 2024

After a loved one passes, all we can be left with is their possessions. That can be frustrating because what we really want is to understand  the who, what, when, where, and why behind their things. Sadly, objects cannot not tell their story. Chief Solutions Officer and Co-Founder of Artifcts Ellen Goodwin, has built a solution to unite the objects in our lives with their stories, connecting people, helping to declutter without guilt, and ensuring our stories—not just objects—live on for generations.

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Summary

Ellen Goodwin, co-founder and CSO of Artifcts, discusses the inspiration behind the app and how it helps people preserve the stories and memories behind their personal items. She explains how Artifcts works, ensuring privacy and security for users. Ellen also shares the importance of preserving family recipes and heirlooms, as well as the value and inventory features of the app. She highlights the power of family artifacts in connecting generations and building a sense of community. Ellen discusses the future plans for Artifcts, including connecting similar artifacts and genealogy. She offers tips for getting started with the app and shares her why behind Artifcts: to bring people together and transform the burden of stuff into joy and connection.

Takeaways

Artifcts is an app that helps people preserve the stories and memories behind their personal items.
The app ensures privacy and security for users, allowing them to choose what information to share and with whom.
Artifacts allows users to preserve family recipes and heirlooms, as well as inventory and value their items.
The app helps connect generations and build a sense of community through the power of family artifacts.

Chapters

00:00 Introduction and Baggage
01:17 Introduction of Guest
02:11 Background and Inspiration for Artifcts
05:11 How Artifacts Works
06:55 Privacy and Security Concerns
08:26 Preserving Family Recipes and Heirlooms
11:08 Inventory and Valuation of Items
14:32 The Power of Family Artifcts
16:01 Education and Community Building
20:11 Reactions from Estate Planners and Financial Planners
23:11 Success Story of Helping with Excess Items
25:16 Future Plans for Artifcts
28:39 Connecting Similar Artifacts and Genealogy
30:41 Tips for Getting Started with Artifcts
32:23 The Why Behind Artifcts
33:26 Conclusion and Contact Information

AI-Generated Show Transcript 

Josef Katz (00:01.474)

Hello everyone and welcome to another episode of the Prime Life podcast. I am very excited today for our guest and excited to be here with my co-host, Laura and Mary. I've got a lot of baggage and I don't know what to do with it guys. What do you guys think?

 

Laura Dinan Haber (00:18.334)

Well, if you were to ask my husband, he would say, throw it all away. But because I happen to like certain pieces of baggage, I would say it's probably going to take you a while to go through it.

 

Josef Katz (00:29.934)

How you doing, Mary? What about you?

 

mary (00:32.039)

What would I say to that? I would agree with Laura. Save what you think you need to hold on to, and then throw the rest away. I'm a thrower, so for me to even say keep some of that is big, because I want to throw everything away. That's just how I am. I like to get rid of the excess and move on, move forward, keep your eye looking forward.

 

Josef Katz (00:43.106)

So.

 

Laura Dinan Haber (00:47.626)

Hahaha

 

Laura Dinan Haber (00:54.91)

I'm not that good.

 

Josef Katz (00:55.17)

With that preamble, let's introduce today's guest.

 

mary (00:56.499)

Yeah.

 

mary (00:59.891)

Thank you, Joseph. I'm excited to introduce Ellen Goodwin. She's the co-founder and CSO of Artifcts. Ellen, tell us what a CSO does and a bit about yourself and the company.

 

Ellen Goodwin (01:17.047)

Thank you, Mary, Joseph, Laura. It's a pleasure to be here. Yes, Chief Solutions Officer. So in a nutshell, I'm the one that's day in, day out staring at our product and working on the innovation side and working with our engineering team to deliver that all to our members. So that's my day to day. Together with my co-founder, Heather Nickerson, we manage all the, you know, everything from marketing and podcasts to partnerships and more.

 

My background and how on earth I got here, my co-founder and I grew up together at the US Central Intelligence Agency for both intelligence briefers. I had the hard life, you know, downtown DC with a cabinet official, she had the hard life in Afghanistan. So very different briefing experiences, but you know, that was our course. And we became friends through our training program there. And we came back together after her going into a, build a privacy practice.

 

and myself in the data technology world. So we came together under a new mission, and that is where we're at Artifcts, uniting the stories behind all the objects in our lives so that we can kind of know each other better today and be better prepared every day. And that's the heart of what we're up to.

 

Josef Katz (02:32.018)

I love the background of the intelligence officers now spreading intelligence of personal items and telling stories. So how'd you come up with this app? Right. There's tons of apps out there. What, why this, why now? And how's it going?

 

Ellen Goodwin (02:50.131)

Yeah. Well, you know, when my co-founder's mother passed away unexpectedly, um, what she realized was she didn't want stuff. She wanted the stories and memories. And for her, it was nearly too late, right? There's always some family and friends that can try and fill in the blanks, but you know what she didn't want, she's like, you know, an inventory isn't going to help me. I don't need an Excel sheet. I don't need Post-it notes. You know, I need the stories and the memories.

 

And I need help going through all this stuff because it's not going to magically take care of itself. There aren't joy piles lying around, you know, a joy pile for keepsakes and a joy pile for whatever. So for her, she needed help in both ways and there was no solution, right? It wasn't an inventory. It wasn't a storytelling means. There are, I stopped count at 50 companies that will just help you with stories and memories, but how are we going to tackle all of this stuff?

 

It's not going to disappear. Now there are people, like you said at the start of the show, that will just say, just toss it in the dumpster. It's actually the rare person that truly wants that for themselves and for their loved ones. And why can't we do more to change our relationship with stuff? And so when Heather came to me with this idea for Artifcts, I said, that's great. It's not an Excel sheet. It's not Post-it notes. So what is it? And she said, well, that's kind of for you to figure out. I'm like, oh, that's a lot to figure out.

 

Our founding principle is kind of a human media 1.0 approach, right? So we had the benefit of building Artifcts while all the social media giants were defending their practices on Capitol Hill. And we said, okay, take note. We don't want view counts and we don't want emojis and we don't want the negatives that we were grappling with after, you know, a full decade of it. And so our principle was how do we make it as easy as social media? Literally take a picture, click share. We're really good at that. And choose the app.

 

And then once you choose our app, you fill in a few details, hit save and you've started your collection. It's that simple. And how's it going? It's great. We're learning more and more every day of how we partner with those who are helping people physically with the stuff. The movers, the downsizers, the declutters, the insurers. There are a lot of people helping us with stuff in different ways. And we're trying to make sure that by the simple act of creating an artifact, you're prepared for it all.

 

Laura Dinan Haber (05:11.754)

So how does it work? I've been on the site, I'm clicking around. Explain, say I'm interested. Where do I start? How do I begin?

 

Ellen Goodwin (05:22.055)

Yep. And what we recommend to everybody, and this is our product or any other product, start free. Like that is where I always start, right? I want to know, okay, I always work on my phone or I always work on an iPad or whatever it is. I want to know it works where I work. And I want to know that it's really easy for how my brain works. My brain might be dysfunctional. Who knows? Um, I want to know it works for me. So what I recommend is literally click, get started free, create your free account and create an artifact, right? So you can do it right on the desktop or on your mobile phone.

 

grab a photo, you know, I sit at my daughter's swim meets for hours on end while she swims for like two minutes. So I will pick a most recent photo. We just had this great family time carving pumpkins, right? And that pumpkin's gonna go away. So it's a weird kind of artifact. But you know, what we also did was we made our family recipe for pumpkin soup and we put it in the little Cauldron Harry Potter Cauldron bowls. So it's this great experience, but I artifacted the recipe, artifacted the pumpkin with it and I told the story about that day.

 

So now I have that recipe. I just took a picture of it. I added it, took the picture of the pumpkin, added it, titled it, added a few memories about it and hit save, that's it. I tend to tag all my Artifcts. So all my Halloween ones have the tag Halloween so I can click the tag and I see all the Halloween related Artifcts. And you can bet I've been going back in time and artifacting all of her Halloween costumes. I am not keeping them, like they will degrade. Why can't I artifact, enjoy the memory?

 

and send it on to somebody else's home to use that costume again, because it's not helping me.

 

mary (06:55.179)

So a couple things, that sounds awesome. I think that's good practice. So I'm thinking about my parents. They're still with us. They're in their 80s. And recently, my mom and dad have said things like, if you want something, write your name on it, which I get very emotional and like, oh, please don't go there. And then I just like, I don't know.

 

So there's that piece, right? And then my mom is an amazing cook. She's still a cook. She just is. And my husband said the other day, we should get your mom's recipes, but a lot of them are up in her head for sure, written down so that we have them and we can share them through the generations. Our daughter, Alex, she loves to cook. And I like to cook a little bit, but just to have that because her recipes are amazing and she cooks across

 

all the different ethnicities. We're Italian, of course, but again, she cooks across the gamut and she's really talented and she loves to cook because it means something to her emotionally. So that all said that, that's like a commentary. I can picture though, this comment about now with all of the privacy worries and all of the, okay, if I take a photo, who owns it?

 

How does Artifcts address that, especially for those who are maybe a little bit older and they're just not sure about how all of that works?

 

Ellen Goodwin (08:26.847)

Yeah, and for good reason. We've been burned as a society with all of these apps that are out there. And privacy and security, given our backgrounds, was paramount. I mean, my co-founder even wrote a book on privacy. She lectures on it all the time. She has a keynote for the photo managers, all about privacy and photo organizing. Look, I think that it is on us to be good stewards of our products so we can help you all be good stewards of your life objects.

 

And so what that means in the case of your mother is you can, she can easily artifact her recipes. You can even add audio video. One of my favorite Artifcts is actually my mom's recipe card. And I have her and my daughter, um, by zoom during COVID on video with my mom teaching her how to make one of the key steps, right? So, you know, how do you twist it or whatever it is. So in that artifact, I have my recollection.

 

of bringing that coffee cake to Chicago every Christmas. I have the recipe and my mother's handwriting and I've heard my daughter forever on video, all the dots connected. Everything I put in that artifact is private by default. I have to make the choice if I want to share that artifact with a loved one or not, right? But by default, it's private, nobody can see it. And to take that a step further, one of our fears in building Artifcts was

 

Great, what if instead it was a family heirloom and my mom wanted to pass it down to me? And she Artifcts this painting that has been in the family for a long time. She even includes privately in the documentation the appraisal for it, right? So she has this and she says, okay, here's where it's located, there's a location field, here's how much it's worth, there's a value field, and here's the documents.

 

What we didn't want to have happen is someone to say, I'm going to post that in social media to share this beautiful painting. And guess what? Social media, here's the location and the value, and the documents to prove it's yours. No. So certain fields in your Artifcts are never shareable. And to take that one step further, she has chosen, you know, maybe she in the future on the field in the Artifcts, maybe she says, I want Mary to have this one day. So she goes to in the future, she chooses bequeath, and she puts Mary's name in there.

 

Ellen Goodwin (10:37.427)

Now let's say you have two siblings and she shares this artifact with you all privately and gives you access to view it. What we didn't want to have happen is a family fight because now everybody knows Mary gets the painting. So the field in the future is also private only to the person who created that artifact so that we don't start family fights. We really hope that field sparks conversations about the things that are valuable to us and what they mean to us and what we hope to have happen to them someday. But we don't want to be the ones filling the secrets.

 

Josef Katz (11:08.842)

You just opened up a whole can of worms to talk about. So let's, uh, let's dive into a few of them. You've described the product and the platform, you know, with the stories aspect of it, but you also just mentioned this painting and value and location. So there is an element of, of inventory, if you will, right? You've seen all these shows where people are digging through garages and I don't know, I found this. And, you know, so now you can actually say, okay, this is worth X. Can you maybe.

 

go into that a little bit more and explain some of the practical uses of that feature. But also since you just brought up this bequeath thing, this, I'm not a lawyer, but what would take precedence, a will or this?

 

Ellen Goodwin (11:54.759)

Right. Nope. Great questions. Okay. We are not a legal instrument. Let me say that again. We are not a legal instrument. Now you can put that information there and guess what? Even if it says there's another field that says I want to donate this item and it tells you here's the IRS code about donations. Like go talk to your estate advisor. You know, we tell everyone and it makes it really easy, right? If you've created all these Artifcts, click, share, choose the email of your estate attorney or pop it into your will.

 

It's easy to do and that is what we wanted to do, right? So if I'm sitting down at the end of a long day and I have five minutes and I wanna capture that moment, that story behind something, let's make sure it has more than one benefit, right? I'm very tired of unifunctional tools in my life. I need more for my time. So I'm gonna create that memory. I can then share it to my state plan. I can share it to my insurance agent, make sure it's covered under my policy. Maybe I need a rider.

 

Have I even updated that policy in a long time? This is a great way to share this information with whomever is helping you with your financial affairs and make sure that they're fully informed so that you do have the best support that you can have. And even to that point about the painting, you might not know the value. And that is something that was kind of haunting us in the beginning as well, is this like, oh, grandma threw it out and it was found at Goodwill and Eureka, it's like worth $15,000.

 

And so what we've built in is there's actually a button. Once you create your artifact and says, what's it worth? You click the button and it will privately send this artifact to heritage auctions up in Dallas. It's the world's largest collectibles auction house. And they will give you a free valuation. Evaluation is not a legal document, like an appraisal. Evaluation says in today's market, this clock from this maker in this condition would go for $15,000. And they will attach that directly back into the artifact.

 

No searching emails or texts or whatever. No Google. It's all in the artifact. And then you're like, okay, it's worth $15,000. I better have that insured. I need an appraisal, right? It helps inform you of next steps. $15,000 is a clock. I'm going on a trip. I'm gonna sell that thing. I'm outta here. But it gives you the data point that you need to make that better decision. And so I think that is what we're trying to do. Make sure we're opening up those important conversations with financial planners.

 

Ellen Goodwin (14:16.959)

Make sure we're opening up those conversations with our family and making sure we're stopping to smell the roses. What does any of this mean to me? That's what we can provide our loved ones, is this roadmap through our home. These are the items that if nothing else, start with them, they tell my stories.

 

Laura Dinan Haber (14:32.518)

I love that. It's so true and so powerful. And in the room behind me to the left, I have a family piano from the 1800s. And it's been in the family ever, ever since then, the individual who first received the piano had a decision to make. Was she going to be educated or did she want the piano? And she wanted the piano. So it's clearly important to the family. It's been through a house fire, luckily, knock on wood, not mine. So it's seen some love, but it's there. And it's because

 

it's been cherished for so long, I can't get rid of it. And I don't want to, but at the same time, we don't play. So it's an interesting thing in our family where it needs to stay in our side. So I'm trying to gift it to my sister as a wedding gift. And she's like, no, not having it. So she may randomly find this piano on her front porch in Colorado, but that's a different story for another time. So I do appreciate Artifcts, family Artifcts. I appreciate things that are important.

 

to people and to family. And I was on the website clicking through. And there was an item that caught my eye because I have the same pair of hiking boots. So one of Heather's Artifcts. She has a pair of a solo boots. And the story that goes along with hers, it's phenomenal. I'm not going to give any of it away. It's definitely worth clicking on. But I love this concept of being able to take a picture of an item that means something to you, create a story around it, share your story.

 

And then that way, even if I chuck the boots at some point, because I'm planning on wearing mine into the ground, right? They've been to the summit of Mount Washington at least 10 times. They've been all over New England, but I'm gonna wear them into the ground. But my daughter likely won't wear them because they're gonna be in pieces, but she can understand where they've been, and I think there's power in that. So one is, you know, it's just for anyone who hasn't been to the website yet, go on the website. I think if anything else, you're gonna be so inspired to see.

 

people's stories, even if they are members of your family on here, it's amazing to see what people have saved and what it means to them. So that's more of a comment than a question. But my question to you is about the education. Because on your website, you have a lot of education about artifacting. Jeannie, talk to us about how you educate your community and the power behind that.

 

Ellen Goodwin (16:52.663)

Yeah, it's interesting actually. And that journey is continuously evolving. Of course, we have our blog, we call it Articles by Artifcts. We are now in week two of our evenings with Artifcts, a free webinar every Wednesday night where we bring in specialists. And that's the key. We are certainly very quickly becoming subject matter experts in the world of stuff. That's

 

but we don't know everything about it. And so we've actually spent a lot of our time and energy talking with the people who are touching the stuff, dealing with the stuff in different ways. And we think that's important. Even that button I talked about, what's it worth? I did not grow up in a world thinking about valuations and appraisals. It wasn't a part of my life experience, but as I've gotten older, I've come to appreciate not only is there a difference, but it can really affect the transition of wealth.

 

even from generation to generation, and how I protect myself, right? My family did have one of those house fires, right? Where pretty much everything could have gone if it was another five seconds. And how do you recover from something like that? Now part of it financially, you can be made whole, but all those memories, like you're gonna end up wishing I had that photograph of that item and just be able to remember and sometimes recreate. And so I think that's a really powerful element. And

 

and surfacing this at the right time, right? So we also try to collaborate with others who are pushing, because we're a small startup, right? Others can push out messages in a big way and we can reinforce it. So for example, September was Save the Photos Month. So we worked extensively with the photo managers so that we could deliver that tool, because a lot of photo managers are using us in their daily process, working in organizing photos, right? They can organize all 100,000 photos for you.

 

They can, and they do a brilliant job. And 100,000 might be few for some folks. But how do you get to the stories behind them? Because the photos can't talk. We can animate them in creepy ways. But we cannot recover that story one generation removed, a second generation removed. They don't even know who's in that photo. And all we're doing is creating genealogy projects for ourselves so we can do better.

 

Ellen Goodwin (19:08.379)

And so by, I think a big part of the education component is bringing in those people at the right moment and the right point in the conversation to help people where they're at. And last week was estate planning week. Lots of people talking about it. Again, I don't think I heard the term estate plan when I was a kid. Like it just was not part of my vernacular and in educating people on how to take those really small, easy steps to take that good, better, best. And I think that by bringing people to them.

 

at where they're at is that what we can do for folks who aren't specialists.

 

mary (19:43.891)

I have two questions. One is, how have individuals, lawyers, that are in estates, estate planning, trust in estates, actually my daughter happens to be in that category, or financial planners, how have they reacted to your product and services? And the second question is, do you have a story to share of someone, you don't have to name any names, where they've used your

 

product and service. And it's just, you know, been an amazing story for them. Like anything that you can share, we'd love to hear that.

 

Ellen Goodwin (20:22.507)

Yeah, absolutely. So estate planners, financial planners, they are highly enthusiastic. Why? This is an easy way to engage their clients. It can be really hard to get to know them and get to the level of detail that can be transformative for how they're planning with them. Really understanding what makes them tick, what their goals are now, and for the future of their family.

 

those can be tough when you're showing up and being like, hey, here's how you perform this quarter. It can be tough to move beyond the metrics and get that kind of engagement. And the fact of the matter is we all get these to-do lists instead from our financial planners and estate planners. And in our case, that to-do list almost always has a memorandum of tangible assets. And what is that? It's a list of stuff and who gets it? That is really not fun exercise for folks. But if instead you can just say,

 

Here are my Artifcts and share them. Not only are you getting it done when you already were having some fun with artifacting, but you're gifting your loved ones a why, right? So the funny example I give is from my own family where my sister is going to be inheriting this really heavy Buddha statue that has been sitting under the apple tree our whole lives. And it's funny because she's kind of like nomadic. She likes to move a lot, she does not allow stuff, and she's gonna inherit this.

 

heavy Buddha. And it's very easy for her to be like, what? No, not, not happening. I'm not taking this Buddha. It's smaller than a piano. I'll give Laura that. But you know, it's still a 50 pound Buddha. Then she got the story and the story is hysterical and she is keeping the Buddha, which is really sweet. Right. But even at the end of the day, she might keep it for a decade and still change her mind. She still has the story. Um, you know, in terms of, so estate planners love us. We're helping them get stuff done.

 

that to-do list, the tangible assets, but also we're helping, even more importantly, open up those conversations. We also do a lot of concierge artifacting. We'll come into homes and help people do this. And I think that, I'll be honest, a lot of people just want someone to tell a story too. We're not always the listeners that our parents would like us to be, that our grandparents would like us to be, but we're gonna regret it, right? We're gonna regret it when they're not there to tell us the stories and ask the questions. So I think our concierge service

 

Ellen Goodwin (22:41.503)

gap that way. And to your other question, a good story. So one of my favorites is, early on, I think we're only six months into Artifcts. And there's actually a story on our site that touches on this is called, because who wants 300 miniature pianos? It's a very good question. We all accumulate and collect things throughout our lives. And sometimes it's accidental like 300 miniature pianos. And so in this case, the son-in-law

 

heard about Artifcts and said, oh, that's it. That is what I need in my life. He gifted it to his mother-in-law and said, all of that stuff is not coming to my house, so you need to figure it out. And there's a great setting in Artifcts where you can have all of your Artifcts automatically shared with view access to individuals that you give permission. So in this case, she gave permission to her daughter to see all of the Artifcts she's creating. They're across states, they're not local to each other.

 

And guess what happens? You can't emoji it. You can't just click it and move on. The daughter calls and she texts and she's like, hey, that, I want that. And that, you better not be sending that to me. I don't want that. So it is actually not only engaging across the generations, but it's helping with what people now are talking a lot about, Swedish death cleaning. This is what that's about. It's about every single day, understanding what we have, what it matters to us and what becomes of it.

 

That is exactly what she's doing. And she's what we call a family keeper, this member. She has her stuff, she has her mother's stuff, she has her grandmother's stuff. She has cousins and other family that if her daughter doesn't want it, now she can have that conversation. Like do any of you want it? Click share the artifact with them in a blank. But it's having those family conversations and knowing each other better now as we live.

 

Josef Katz (24:35.458)

This conversation We've used the word stuff many times and every time I hear it. I think of I don't know if you've seen George Carlin's Stuff routine, it's worth it's worth listening to You know, we're getting towards the end here so I have one more question before I pass it along to my co-host here You know since you're ahead of innovation you know the genealogy platforms will like

 

give you a leaf or whatever they do and there's a connection. If I have a artifact that's similar to other people's Artifcts, whether in the family or expanded beyond the family, are you looking at things like that? Or where are you going next with the artifact?

 

Ellen Goodwin (25:16.183)

Mm-hmm. Yeah, that question comes up quite a lot, actually. Especially, so, you know, it was funny, in June we received a Genealogy Technology Award from Family Tree Magazine, and I said to my co-founder, I said, are we Genealogy Technology? And she said, well, guess we are today, as of today. I was like, okay, here we go. And we just released a new feature on timelines. So now you can view all of your Artifcts in timeline by year or decade. It's a really fast way to be like, huh, I didn't exist in the 1990s, that's a fun trick.

 

But you can find these gaps, you can keep track of what's happening. And yes, so genealogists, we have a lot of genealogists in our community and they are super clever. They're very tech savvy. They're research oriented and they will make your platform sing in a way you didn't know it could. So to that point, what we've actually seen, what we've seen early on is that our genealogists, clever, clever genealogists.

 

When they say, I have this thing, it's from grandpa. Well, there's a field for where it came from. They're putting grandpa, comma, and the link to him in their family tree, which becomes an active clickable link. And you can reselect that person and that link over and over if you want. So they are doing that. They're also using tags to hearts content. Some of them have 40 tags on an artifact.

 

They've tagged every family member in that photo or every family member that has some relevance to it. Where we're going is certainly we are going to be sticking close with our genealogist friends who definitely want to see a connection between their Artifcts and the family tree and why. The why is actually the more interesting part. People are intimidated if they are not genealogists. They're intimidated going into galleries and trees and trying to connect the dots and understand third cousin once.

 

They get really intimidated and they just, they block it out. All they want is the story. They don't want to have to sift through 50 photos, a hundred documents. They don't have to reread the documents even, right? People are a little lazy, but a little intimidated, but they just want the connected dots and that's what an artifact offers. Here's the document and here's the photo of them. And here's grandpa telling you the story all in one artifact. So we do, we do anticipate, um, in 2024, having some connected connections there on the genealogy front.

 

Ellen Goodwin (27:37.867)

We're also working hard with the professionals who are taking care of the stuff and enabling them to artifact with their clients, the move managers, the photo organizers, all of those people who are literally in the homes all the time, hearing the stories anyway. We will be working on an upgrade to the platform to enable professionals to use artifacting within the course of their business to help people along the way as well.

 

So those are a couple of the things that are on the docket for 2024.

 

Laura Dinan Haber (28:10.778)

It makes me think, Joseph, I don't know if this is where your question was going or not, but you know using the piano as my example, it's a chickeying piano, it's you know from 18, etc. I'm sure I could just go look at it. Will I ever on the platform understanding that safety or you know privacy and safety are of the utmost concern, would my piano ever be able to connect with another piano like it in Artifcts? Like if I wanted to talk to a chickeying owner

 

within the same, talk to us about that. Yeah, that's what I thought, yeah.

 

Ellen Goodwin (28:41.423)

Mm-hmm. Yes. We do have, and actually, when we set out our product roadmap when we first started Artifox, we've almost gotten through what we call the musts. One of the musts is what you just hit on. And the way we envision it is a non-intrusive way. What I don't like is when I go onto a site and there's stuff everywhere and I don't know where to look. I have like five side panels and things are just...

 

Josef Katz (28:43.186)

That's where I was going.

 

Ellen Goodwin (29:09.663)

It's confusing and overwhelming, and I feel like I'm missing something. So we have already mocked it up, a way to non-intrusively introduce more information about your artifact. Now that might be, here's information from any source. Wikipedia, New York Times mentioned it. It's outside sources that have talked about this object. So it was mentioned in New York Times article as a great example, or there's a whole Wikipedia page about it, or there's a collector's forum over here for objects like that.

 

So one is surfacing information from outside Artifcts about it. The second is here are similar objects on the Artifcts platform to your object. And that will again be based on privacy will still be paramount. So if you wanted to read that, if you wanted to get to more information about a similar object, you would have to then request access and that person would have to give you permission. But that is absolutely a place where we're going for it in the future.

 

Laura Dinan Haber (30:08.886)

Yeah, that's really cool.

 

mary (30:11.979)

So we're kind of drawing near the end. So before we get to the final question that Laura likes to ask, do you have any tips for our audience if they're thinking about, because this all sounds great and all of that, but it can be overwhelming for, I think, folks, and I think you kind of alluded to that to some degree. So do you have any tips as to if someone is just, it doesn't matter kind of what stage they are in their life, but they're thinking, you know, this could be a good solution for me.

 

What would you say to them?

 

Ellen Goodwin (30:42.879)

Yeah. First and always try it for free. I think you won't know until you try it. It's just I think any product you have to be able to try it for free to understand. Second is I would say call us. We are very open to we'll hop on a 15 minute call, whatever it is. And you're going to say, I have collected this thing my whole life. I have this family situation. I have this life milestone. Everyone is unique. And there is an art to artifacting and making sure your Artifcts.

 

do the most work for you that they can while having a lot of fun in the process. So I would say click that button, sign up free, just give it a try. You have any questions, I mean, it's all over our platform, how to contact us, but I just start with hello at Artifcts.com and we will get in touch with you right away. I think there's no time like the present, frankly. And I think that this is a habit that you can adopt and you can, you know, I clean out my phone every weekend on photos, cause it's just overwhelming.

 

I just like, I can't take it. I think it's an easy habit to adopt and then the platform starts working for you and you start seeing these timeline things accumulate and you start seeing your life a little bit differently and you start sharing and people call you. So I would say try it for free, see what you think and contact us with any questions.

 

Laura Dinan Haber (31:59.198)

Well, I love that. And I plan on trying it for free because I think there's a lot of fun here. And I, you better believe I'm going to be sending my mother this link because, um, she doesn't have a very heavy Buddha waiting for us, but she is a collector. So let's just say that, um, my siblings and I have different tastes than she does. So anyway, uh, fast forward to the question that we, we love to end, um, episodes with you've told us a lot about.

 

the company, you've told us a lot about the product, you've told us what it does, how it helps people, how it shares stories, history. It brings together individuals, right, connectivity and builds a community at the same time. And all of these things are very powerful, especially in today's world. You've had a very interesting past from what we know of it. And you're doing this work, you wake up every day and you're helping people. But what is your why? Why do you wake up every day and do this work?

 

Ellen Goodwin (32:51.171)

because we can do better than we have for each other. It's about human connection at its absolute core. You know, when we were in our beta, someone said, I think you've built a museum to humanity. And I think that there couldn't be higher praise than that, is finding the way, especially as you said, in today's world, that we can bring ourselves together across divisions. And I think that's the power of Artifcts, is to transform what could become a burden on us today or tomorrow.

 

and just source of joy and connection today.

 

Josef Katz (33:26.634)

Museum to Humanity, that is a great way to end. Ellen, this has been amazing. Before we say goodbye, how can people get in touch with you? I know you mentioned hello, but are there other ways?

 

Ellen Goodwin (33:38.687)

Yeah, please follow us on social media. We're doing the best we can as two former agency folks that much prefer to hide behind the scenes. But please follow us on social media. We have our evenings with Artifcts going. We also have YouTube videos that we've been doing. These videos are direct responses to questions that we get. We're not that creative. So we just answer the mail a lot of the times. So these are questions, but yeah, please get in touch with us. Try it out. It's great gifting for the holidays. Like what's a better gift than I want to-

 

stories. So we hope to hear from your listeners.

 

Josef Katz (34:13.186)

Amazing. We'll make sure to put all the links into the show notes. Appreciate your time, Laura, Mary. Thanks for joining us today. See you next week on another episode of the Prime Life podcast. Have a great day, everyone.