May 31, 2024
At the conclusion and epilogue of my book Franchise Sales Secrets, I share several suggestions to help you thrive in an extremely competitive environment with your business and sanity intact. All of us struggle with disappointment and discouragement when things don't go according to plan. That is a part of...
May 13, 2024
It can be easy to lose perspective. Many franchise developers and franchisors have realized this as they experience whiplash from the up and down roller coaster ride with their sales in today's economy. In this chapter, I discuss eight ways about how you can stand out to prospects and clients and act more decisively...
Apr 29, 2024
In this chapter, I discuss the most important elements that can help your franchise create and build a powerful competitive advantage. I also share seven game changers you can use to better stand out in the marketplace, five ways to reposition your competitors, and fourteen questions you should ask to evaluate how well...
Apr 12, 2024
In this chapter, I outline the costs of a mis-hire, how to recognize A players and recruit them to your team, the realities of hiring today, how to evaluate the performance of every position in your franchise support team, how to create a culture of leadership, and constantly be developing great leaders around you. No...
Mar 29, 2024
There is power in taking action. In this chapter, I discuss five things you must be doing now as a franchisor or franchisee in your business including how to stay focused, how to better delegate tasks in your business, how to get better response from your marketing efforts, the critical nature of building your...