Oct 15, 2025
In this episode, I break down the seven questions that you must know the answer to about your franchise candidate before you start presenting the details of your franchise. We talk about why the approach is so critical in the franchise discovery process and how the analogy of how a ship approaches the shore should...
Oct 1, 2025
In this episode, I break down the four main types of franchise candidates who will explore your brand, how to identify whether they are more open or closed in how they approach what they do (in other words, are they relationship-oriented or task-oriented in how they go through your discovery process), and why learning...