Jun 15, 2026
In this episode, I discuss two big ways that franchise candidates hijack the discovery process because of their fears. I also share four specific ways that you can overcome difficult objections that stall or stop progress in the franchise sale. By understanding the language patterns, steps, and tone you must have in the...
Jun 1, 2026
In this episode, I conclude my discussion of bad sales habits that franchise candidates want you to give up by discussing seven more habits that you can and must avoid in your interactions with others in the franchise sales and discovery process.