Jul 15, 2026
In this episode, I discuss how to gain agreement in the sales process through a series of four questions and nine specific closing choices you have as you ask for and finalize the franchise sale.
Jul 1, 2026
Research has shown that seven out of ten marketing messages are misunderstood, mistaken, missed, or just plain messed up in one way or another. What this means is that you must be absolutely clear about what it is that you are asking and what the franchise candidate means by what he or she says they are looking for...