Aug 15, 2026
In this episode, I talk about the four categories of franchise candidates who enter your discovery process and how you must interact with each group to succeed at overcoming indecision. I also talk about six specific strategies you must utilize if you are going to help franchise candidates overcome their indecision...
Aug 1, 2026
In this episode, I discuss the four options a franchise candidate has when they conclude your discovery process, seven reasons why franchise candidates don't buy your franchise when it is offered to them, eight commitments required to get better at closing sales, and the ten attributes of franchise developers who are...