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The Brick & Mortar Money Show

Feb 2, 2023

How to Fund Your Business with No Debt Featuring DIANE ROSENKRANTZ

One of the biggest challenges we face as entrepreneurs is figuring out how to fund our businesses in non-traditional ways. Even more difficult is acquiring funding without acquiring debt. If you’re looking for creative and non-debt funding options, you’re in the right place.


Meet Diane Rosenkrantz, a Senior Consultant at Tenet Financial Group, where she helps business owners navigate the complex process of funding a venture, from start to finish. Diane has a wealth of knowledge on these very savvy, non-traditional funding options, and she’s here to share that knowledge with you so you, too, can be a savvy business owner.


Listen in to learn a few simple, yet strategic ways to fund your business without accumulating debt from banks and private lenders. With these unique funding options, you can start a business or franchise, buy an existing business, or recapitalize a business you already have! The possibilities are seemingly endless for legal, for-profit businesses. So, let’s dive into it!


“On average, it’s somewhere near 4.5 or 5 weeks, for most people, from when they engage in our services ‘til their money’s completely liquid, ready for them to wire money or write a check.” - Diane Rosenkrantz


Key Highlights:

[00:53] Introducing Diane Rosenkrantz.

[01:36] Ways to fund your business without taking on debt.

[05:37] How to fund your new company’s salaries from reinvesting 401K money.

[12:06] Can non-traditional funding work for any for-profit business, including real estate investors?

[16:48] Why you can use a Roth IRA to fund your business.

[17:23] How business ownership is impacted by 401K funding.

[19:43] Tenet Financial Group’s process for helping entrepreneurs acquire and deploy funding.

[25:19] How long does it take to acquire liquid funding from Tenet?


Resources Mentioned:

Tenet Financial Group: 


Connect with Diane Rosenkrantz:

Email Diane:

Call or text her directly: (413) 354-4662


Meet the Host:

Paul Neal is the founder and Principal Funding Strategist at Vantage Point Commercial Capital, a firm that focuses on helping entrepreneurs, businesses, and real estate investors win by funding their growth and dreams in nontraditional ways. 


Paul’s unique perspective has been honed over 30 years as an entrepreneur, financial strategist, professional speaker, and executive coach. He took the road less traveled choosing to leave engineering right out of college to become a serial entrepreneur. From great early successes in the 90s and 2000s, to completely losing his primary business in the Great Recession of 2008, to bouncing back and just recently selling another business for a healthy 7-figure sum…he’s experienced it all. Paul offers a wealth of experience and passion to the entrepreneurial community in an engaging, upbeat, encouraging, and witty way. He can carry the conversation easily wherever it goes, and your guests will remain engaged and will walk away with valuable and practical insight and advice.


Connect with Paul:

Visit his website: 

Connect with him on LinkedIn: 

Vantage Point Commercial Capital