Hashtags to Perfectionism: Why Social Media is So Scary for Therapists

Jan 24, 2023

What is it about displaying oneself and one’s business on social platforms that just feels so intimidating? A workshop unfolding in real time, listeners are given a front row seat as host Kelley Stevens talks with therapist Stassi Betcher to identify and unpack Stassi’s own barriers to an online presence that cultivates her professional success rather than inducing anxiety. The result is a raw, collaborative, and dynamic episode that peels back the layers on social media and self-promotion in a way that is equal parts affirming and applicable.

Guest Bio:

Stassi Betcher is a Feminist Therapist and international women’s wellness coach in Portland, Oregon. She specializes in systemic oppression and multicultural counseling, and has over 15 years of experience. You can view her website here: https://evergreenwellnesstherapy.com/.

In this episode:

• Beginning steps for putting yourself out there online
• Means of income other than 1-to-1 therapy
• The importance of consistency
• Honest takes on how dreadful social media can feel at times
• How to discern which platform suits you best
• Trends, hashtags, and calls to action
• How to identify your creative process (and where to go from there)
• The benefit to documenting everything
• Why perfectionism has to go

Highlights:

(0:11) – Kelley introduces the guest and presents the episode’s topics

(1:31) – The benefits of providing telehealth services

(10:49) – Stassi’s online course and how previous promotional efforts went

(13:43) – Online platform sales: “You can estimate that 1% of your audience is going to buy from you.”

(20:13) – A starting point for social media marketing: “Sit down, put a 10 minute timer on your phone, and start writing out the pain points of your ideal audience.”

(24:01) – The key goal for developing online content

(28:41) – “If you always give the solution, you run the risk of there being no need for the [product]… Not that you’re withholding, it’s just that truly there are some things you can’t convey through social media.”

(32:15) – The shift of Instagram from aesthetics towards reels and videos (content above form)

(37:55) – “The thing that makes you a really good therapist is going to be the thing that makes you a really good content creator.”

(42:36) – Converting followers to email subscribers

(46:49) – Considering what level of online presence is sustainable for you

(54:28) – “Every single day when you get ready to film your shit, it’s like, Who am I talking to? What does SHE need to hear today?”

(1:06:19) – Pros and cons of outsourcing support for social media

(1:13:30) – Kelley responds to a listener’s inquiry about reaching out to doctors for referrals

References:

Intentional Living Workshop → https://designed-living-guide.lpages.co/guide-opt-in-intentional-living/

Elyse Myers (@elyse_myers) → https://www.instagram.com/elyse_myers/?hl=en

Brock Johnson (@brock11johnson) → https://www.instagram.com/brock11johnson/

Kelly McKenna (@sitwithkelly) → https://www.instagram.com/sitwithkelly/

Karrie Locher (@karrie_locher) → https://www.instagram.com/karrie_locher/

Smarthash App → https://www.smarthashapp.com/

Ask Kelley Anything → [phone]

This podcast is produced and manged by Jenga Creative → jengacreative.com