Oct 22, 2020
S2:E4 Coffee Conversations with Will Lorenz, RCMA President, on how Roof Coatings are Disrupting the Roofing Industry
Heidi J. Ellsworth, RCS Partner, welcomes Will Lorenz, president of RCMA and Vice President Sales at General Coatings Manufacturing Corp., to answer questions and discuss how roof coatings have changed the roofing industry by disrupting how contractors maintain, sell, install and replace roofs. The conversation will focus on the excellent positioning of roof coatings as a sustainable and energy-efficient roofing product and how contractors using roof coatings are positioned perfectly in the “New Normal” to differentiate and grow their businesses. This is the place to ask your questions about how to further incorporate roof coatings into your business model and learn what valuable resources the Roof Coatings Manufacturers Association (RCMA) can offer you and your company. Pour a cup of coffee, gather your questions and join us for this disruptive Coffee Conversations.