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Handcrafted Therapy Podcast: A Podcast for Massage Therapists

Nov 8, 2022

Do you feel like you cannot get your business off the ground and running? Do you struggle to find a steady stream of clients? Perhaps it is time to pick a modality niche. 

In this episode, Julie is joined by Hillary Arrieta to discuss how choosing a modality niche in your massage therapy practice can help you succeed in business. 

Hillary Arrieta is a massage educator and LMT in the Dallas, Texas area. She owns the Heeling Hut a massage practice specializing in Ashiatsu. Hilary wrote Press Here! Ayurvedic Head Massage for Beginners: Practice for Overall Health and Wellness. 

In this episode, Julie and Hillary discuss:  

  • How to turn challenges into learning lessons 
  • Why networking is about relationships and not presentation 
  • How creating a niche can help you in your networking 
  • How to be more inclusive and less competitive 
  • Why doing less is important to model for your massage therapy clients 
  • What is Ashiatsu/ Barefoot massage 
  • Challenges in marketing massage niches 
  • How to care for your mental fatigue as a massage therapist 

Best piece of advice from Hillary Arrieta:  

Being open, patient, and excited about the work you are doing 

More About Hillary Arrieta, and Heeling Hut  

To learn more about Hillary Arrieta, BCTMB  head over to 

Connect with Julie Alexander and Handcrafted Therapy  

To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to  

Join the Handcrafted Therapy Facebook community at:  

Or on Handcrafted Therapy’s YouTube channel: