FTC Crackdown on Endorsements: What Creators Need to Know - plus YouTube’s HUGE ad fail, TikTok goes CRAZY and much more.

Jul 7, 2023

On this week’s episode of The Creator Feed we're bringing you the latest news and trends in the creator economy, starting with the FTC cracking down on endorsements - changing its policy for the first time in 14 years - and YouTube's ad problems. We've also got some exciting news for TikTok fans – they're launching a retail operation in the US!  But it's not all sunshine and rainbows, as Shein is under fire for unfair working conditions and forced labor, and their influencers might be in hot water too. We'll also take a break from the serious stuff and show you how the Cannes set makes lip-sync parody videos. Go behind the news, stay up to date and have fun!  Don't miss this one!

LINKS:

 

FTC Releases New Rules for Influencers

• Federal Trade Commission Announces Updated Advertising Guides to Combat Deceptive Reviews and Endorsements

• FTC's Endorsement Guides: What People Are Asking | Federal Trade Commission

 

YouTube's Ad Problems: How Your Favorite Creators Are Affected

• Did Google mislead advertisers about TrueView skippable in-stream ads for the past three years?

• Jim Louderback on LinkedIn: Nobody wants to pay for premium and get swill.

 

TikTok Goes Retail: What You Need to Know About Their New Shop

• TikTok helps its users profit from ecommerce. Now it's starting to ship and sell products itself. - Tubefilter

• BookTok can make bestsellers. So ByteDance is becoming a publisher. - Tubefilter

 

The Dark Side of Influencer Junkets: Revealing the Truth About SHEIN

• Influencers Gas Up Shein After Sketchy Factory Tour: No Slave Labor Here!

• The Shein influencer trip is just the beginning

 

Meta Launches Twitter Competitor App - Will It Take Off?

• Meta’s New Twitter Alternative App ‘Threads’ Has Appeared in Some App Stores | Social Media Today

 

I'm Still Branding: The Viral TikTok Video From Cannes

• I'm Still Branding - YouTube