The Latest on Threads, plus TikTok Music and Monetization and the Mouse that Roared.

Jul 14, 2023

Hey there podcast listeners, it's Jim Louderback and Renee Teeley here with another episode of The Creator Feed. In this episode, we talk about the arrival of Threads, the latest social media app with over 100M sign-ups in the first week, while Twitter threatens to sue Meta over its alleged theft of trade secrets. We also discuss why celebrity podcasting isn't working and TikTok's latest monetization scheme, which has creators working for free. Plus, Twitch is launching a new Stories feature and Discover Feed, while Ironmouse becomes one of the biggest streamers on the platform. Tune in to know what's going on in the creator economy and what it means!.

 

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THREADS Takes Social Media by Storm with Over 100M Sign-Ups in First Week 

 

• 100M for Threads

• Scoop: Branded content tools coming to Threads

• Twitter Launches Legal Action Over Meta’s New Threads App | Social Media Today

• Twitter is threatening to sue Meta over Threads | Semafor

• The Latest Phase in the Elon Versus Zuck Fued Highlights the Flaws in Selling Verification Checkmarks | Social Media Today

Celebrity Podcasting Fails to Impress

 

• Hollywood is leaving podcasting to podcasters | Semafor

• Harry and Meghan Join the Graveyard of Failed Celeb Podcasts

• YouTube Reveals Original Channels

TikTok Launches Premium-Only Music Streaming Service

• Forbes: TikTok Music Service

• Resso, ByteDance’s music streaming app, officially launches in India, sans Tencent-backed Universal Music | TechCrunch

• TikTok Launches Music-Streaming Service in Brazil and Indonesia - Variety

TikTok's Latest Monetization Scheme: Creators to Create Free Brand Videos on Spec

 

• More Ways for Creators to Collaborate with Brands: TikTok Creative Challenge

• Offering More LIVE Subscription Perks with Subscriber-Only Videos | TikTok Newsroom

Twitch Launches Stories Feature and Discover Feed

• Twitch is actually improving discoverability. Here's how. - Tubefilter

Ironmouse Emerges as One of the Biggest Twitch Streamers 

• Ironmouse is the most subscribed to female streamer on Twitch - Tubefilter