TikTok Wants to be Instagram. And WalMart. And Amazon. YouTube’s Grand Analytics Experiment, Learning from Kim Kardashian (really) and much more!

Oct 15, 2022

This week on The Creator Feed, Renee and Jim talk about the latest in the TikTok vs. Everyone war, including how the company is readying a warehouse/e-commerce push in the US, its Instagram takeover, and the oodles and boodles of billions that parent company Bytedance is losing.  We speculate on what all that means and more.  Plus a deep-dive on YouTube’s latest analytics update for mere mortals and the ramifications of handles.  We also explore why the SEC went after Kim Kardashian and what it means for all of us - and finally lean into the changes coming to Meta’s metaverse and the Oculus.  Also, a feel-good video that will get you tapping your toes and dreaming of vegetables.

LINKS

TikTok and Bytedance

• Engadget on TikTok copying Instagram
• TikTok’s New Editing Tools
• TikTok Parent ByteDance Sees Losses Swell in Push for Growth - WSJ (archive.ph)
• HBR article from February
• Jim’s working spreadsheet unpacking the Bytedance losses

YouTube

•  Creator Insider unveils “Data Stories”  You should subscribe to this channel!
•  YouTube Creators talks handles
• VidIQ Video  on the possible downfall of handles

It’s not about Kim, it’s about you and me.

• SEC Charges Kim Kardashian a $1.26M fine
• Why did the SEC go after just Kim

Facebook Unveils Oculus Pro    

• Facebook’s Meta Connect Event 2022
• Meta Quest Pro Released

CORN Kid!

• The Gregory Brothers with It’s Corn
• NPR on “corny” the backstory.

Plus don’t forget to subscribe to Jim Louderback’s “Inside the Creator Economy” newsletter!  You can sign up and subscribe on LinkedIn for free here.