Youtube Apalooza, MrBeast Raising $150m, Instagram Creator Profiles – Creator Feed Podcast for 10/28

Oct 28, 2022

This week on The Creator Feed, Renee and Jim dive deep into a number of YouTube stories, including enhancements to shoppable links, a subtle but well-executed redesign, and what’s behind the quarterly ad decline at big red. We also talk about how venture money might change MrBeast, welcome changes to Instagram’s Creator Marketplace – including a cool new “creator profile” option, and Adobe’s latest study on the Creator Economy and monetization. Plus a great TikTok video that highlights yet another unethical brand attempting to rip off creators.

LINKS

YouTube’s Big Week

• New social shopping tools
• New redesign looks like TV
• Jim explains what’s behind YT’s drop in ad revenue

Instagram Marketplace Updates

• Instagram for Business

Adobe Creator Study

• Monetization and more in this Future of Creativity Study

MrBeast Looking to Raise Venture Capital

• Wants to raise $150M on a 1.5B valuation

Cringey Video Details Brand Fail

• Legging brand tries to wheedle branded content for free