Feb 3, 2025
"Most coaches start with a passion for helping people—but what happens when that passion isn’t enough?"
This episode is a must-watch for any coach who’s felt stuck, frustrated, or unsure of their next move. We break down the hard truths of building a coaching business—clients not getting results, personal sacrifices, and the moments that make you question everything.
Success isn’t just about working harder—it’s about building a business that actually works for you. If you’re serious about coaching, you can’t afford to miss this conversation.
Episode Show Notes:
00:00:00 - Introduction and Client Struggles
00:00:53 - Podcast Support Request
00:01:24 - Guest Introduction: Mike Milner
00:03:00 - Mike's Background and Entry into Coaching
00:07:08 - Early Career and Transition to Personal Training
00:10:43 - Starting in Personal Training
00:13:03 - Transition to Online Nutrition Coaching
00:16:05 - Working for a Nutrition Coaching Company
00:18:46 - Key Takeaways from the Nutrition Coaching Company
00:21:58 - Moral Conflicts and Departure from the Company
00:24:24 - Launching a New Training Group
00:27:28 - Building a New Business and Initial Success
00:32:09 - Marketing Strategy and Client Acquisition
00:34:39 - Early Business Structure and Burnout
00:36:52 - Navigating Burnout and Scaling Challenges
00:40:06 - Lessons Learned and Business Adjustments
00:43:26 - Hiring Strategy and Business Vision
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