Feb 20, 2025
In this episode of the Coach Catalyst Podcast, host Trevor sits
down with Michael Sheedy, who shares his inspiring journey from
earning just $8 per session as a personal trainer to building a
thriving online coaching business that generates over $500,000
annually. Michael discusses his transition from offline personal
training to online coaching, highlighting the unique advantages the
online space offers. He emphasizes the importance of client
relationships and effective communication in fostering referrals
and building a strong brand. Tune in to learn valuable insights on
creating a successful coaching business and the mindset needed to
thrive in the competitive coaching landscape. Don't forget to
subscribe for more expert tips and interviews!
Show notes:
00:00:00 - The Importance of Client
Relationships
00:00:43 - Introduction to the Coach Kettles
Podcast
00:01:04 - Guest Introduction: Michael Sheedy
00:01:25 - Michael's Journey from Personal Trainer to
Online Coach
00:02:08 - Transitioning to Online Coaching
00:03:49 - The Impetus for Going Online
00:04:56 - First Steps in Online Coaching
00:07:17 - Initial Offerings and Pricing
00:09:09 - Client Retention Strategies
00:10:24 - Evolution of Michael's Online
Business
00:12:08 - Current Pricing Model
00:13:02 - Value-Added Services
00:14:06 - Marketing Strategies and Lead
Generation
00:19:04 - Referral Network Importance
00:21:05 - Communication Systems for Client
Engagement
00:23:02 - Deliverables and Client Check-Ins
00:25:31 - Community and Group Calls
00:27:50 - Consistency in Coaching and
Marketing
00:30:36 - Niche Marketing and Target Audience
00:34:21 - The Role of Social Media in Business
Growth
00:36:39 - Daily Habits for Success
00:40:12 - Conviction-Based Content Creation