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Media Coffee Podcast

Sep 30, 2026

In this episode, Media Coffee host Sami Saad is joined by Kyle Wyskiel (Public Relations Manager at Gensler) to cover finding the bigger story, the strategy of a press release, and the three key ingredients of a media pitch.


Jul 30, 2026

In this episode, host Sami Saad speaks with BaetaKit's Josh Scott, covering best practices and tips for earning coverage in Canada's tech media.

Josh Scott is BetaKit’s lead reporter. He is an award-winning journalist based in Toronto who breaks news and tells in-depth stories from across Canada about all sorts of...


Jun 30, 2026

In this episode of Media Coffee Podcast, host Sami Saad is joined by Jody Fisher (Founder & CEO of Jody Fisher PR) to cover the importance of responsiveness in PR communications, the value of an active newsroom or blog on org websites, the value of AI in PR workflows, and more.
 
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May 28, 2026

In this episode, host Sami Saad is joined once again by Melissa Bill, Journalist and Host of The Business Roundup (Website, LinkedIn, YouTube) to discuss tailroing your pitch to a journalist's needs, building relevant media lists, knowing the right times to use a press release, and...


Apr 30, 2026

In this episode of Media Coffee, host Hafira Patel is joined by Thibaut Bruttin, Director-General, Reporters Without Borders (RSF) to discuss Journalism in a changing world. Topics covered include press freedom, the impact of AI on journalism, keeping audiences engaged, and the future of quality journalism.

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