Episode 48: True Omnichannel Creates a 360° Customer View

Mar 22, 2021

You may think you’ve nailed omnichannel if you communicate in multiple channels... Not so.

A true omnichannel approach means developing a cohesive view of the customer and how they want to communicate.

In this episode, I interview omnichannel master Jason Osborne, Global Head of Consumer Banking at Genpact.

Jason & I talked about:

• What true omnichannel is
• 2 impediments to orchestrating your data
• Stories and examples of a successful omnichannel strategy
• The first 2 steps to get in the right omnichannel frame of mind

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