May 10, 2021
All staff members have their own landing pages — with not just
their work history but also their community service, their favorite
part of their job, and a calendar scheduling
feature.
This is what humanizing your staff digitally with marketing looks
like.
In this episode, I interview
Katie Woods,
AVP Marketing Coordinator at
R Bank Texas,
the innovator behind the humanizing movement at her community
bank.
What we talked about:
- The origin & evolution of the humanizing movement
- Exact specifications for staff personal landing pages
- Why humanizing staff digitally has been so excellent for the customer experience
- Katie’s unconventional answer to what she would do with a $10K
marketing budget
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