Episode 78: In Their Shoes: Meeting Members Needs on Their Terms

Oct 18, 2021

Are you speaking the love language of your members? 

As credit unions, you’re not serving numbers. You’re serving people.  And people? Well, they tend to have a whole lot of individual preferences. Meeting the needs of members on their time and in their place can make ALL the difference for your financial institution.

Joining me this week on CRMNEXT’s Banking on Experience is a true expert on the subject. Seth Brickman has worked with both Amazon and Microsoft, is a Veteran of the United States Navy, and is now CEO of QCash. He brings a wealth of knowledge, and I’m excited for our listeners to get their ears on it. 

Topics we covered include:

• Why Seth is so passionate about meeting the needs of CU members 
• Some of the biggest gaps (and how your CU can address them) 
• What coming from Amazon and Microsoft has done for Tom’s perspective
• Meeting members’ high expectations: how CUs can up their game
• Why communication preference is key 
• Branching out: how incorporating tech can help 
• And more 

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