Episode 92: Bringing Greater Innovation to Member Servicing

Feb 7, 2022

If greater innovation is a goal at your CU, member service is no doubt the first place you’re aiming to tackle. But it can be tricky…The world’s changing every day, and people expect more. Period.

So, where do you start? 

Glad you asked, because – as it happens – I sat down with an expert on this very subject.  Cori Poland, Chief Experience Officer at Rivermark Community Credit Union offers top tips around how CUs can implement more innovative ways to service members—this week on CRMNEXT’s Banking on Experience. 

Topics we covered include:

• The biggest challenges CUs face around member service in general
• Cori’s implementation of new technology + the failures she learned from
• What younger members want 
• Why offering options is so essential 
• Credit-driven, tech-enabled members & the role employees play 
• And more 

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