Episode 95: Leveraging Data at Your CU

Feb 28, 2022

What do you do when you run into a brilliant, self-proclaimed “data geek” whose company is committed to helping CUs? You interview him! And you share some of that brilliance with your listeners. 

That’s precisely what CRMNEXT’s Joshua Barclay did at the most recent NACUSO event. 

Jamie Jackson, CEO at Arkatechture graciously agreed to sit down for a chat, and he shares some fantastic insights around data and the CU space—this week on CRMNEXT’s Banking on Experience. 

Topics we covered include:

• What Arkatechture is all about 
• Some of the biggest misconceptions CUs have around data
• Innovating and staying relevant 
• Avoiding data intimidation: how data can empower the “average” employee
• The skinny on dirty data
• How to choose the right tools for your CU 
• And more 

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