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May 31, 2021

You have to grow to survive. It’s no different for financial institutions.

Michael Hostetler, VP of Marketing at Crane Credit Union, discussed growth focus for credit unions with me in the latest episode of Banking on Experience.

What we talked about:

-Michael’s passion for growth-focus and experience...

May 24, 2021

It’s no secret that digital is a part of our world. And while it might have made sense 10 or 15 years ago to try and separate a digital strategy from the rest of your strategy, we don’t live in a world that allows that any longer.

From banking to food ordering to shopping to getting a ride, digital technology is...

May 17, 2021

How do you tell your FI’s vision and story authentically online? Among other things, you need to stay unfiltered.

In this episode, I interview Alina Murcar, Marketing & Digital Content Specialist at Canopy Credit Union, about ways to share your unfiltered story on social media.

What we talked about:

- Why your...

May 10, 2021

All staff members have their own landing pages — with not just their work history but also their community service, their favorite part of their job, and a calendar scheduling feature.

This is what humanizing your staff digitally with marketing looks like.

In this episode, I interview Katie Woods, AVP Marketing...

May 3, 2021

From comic books to ancient mythology: humans have long fantasized about gaining the power to see the future.

What if I told you your financial brand can get close?

It may not quite be a crystal ball, but today’s guest, Andy Rossmeissl, CEO of Faraday, says predictive analytics can help you make better decisions...