Nov 15, 2023
The Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it from the client’s perspective, exploring why agency innovation is...
Nov 1, 2023
Brett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today. Nobody in the marketing/procurement/agency triumvirate gets off easy in this episode. Grab some popcorn...
Oct 18, 2023
In this episode we up the creative content by talking to veteran
creative director George Tannenbaum about the changing nature of
the advertising industry, the deification of data and why he thinks
procurement deserves to win in their negotiating battles with
agencies.
Oct 4, 2023
20% welcomes its first client/agency team in the form of Kruger
Products CMO Susan Irving and Broken Heart Love Affair co-founder
Beverley Hammond. Together they discuss the trust and risk required
to get to Kruger’s needle-moving and award winning campaign
Unapologetically Human.
Sep 20, 2023
The Business Model Company cofounder Caroline Johnson joins the
pod to discuss how agencies are evolving away from legacy business
models to a variety of new models that drive better commercial
success for the agency and greater value creation for clients.