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Thank you for checking out the Elevate B2B Marketing podcast. Our purpose is tolift up those in the B2B Marketing world that are both creating impact and making a difference. While we’re not satisfied with the current state of B2B marketing, we’re committed to telling stories that are optimistic, ambitious and authentic with the goal of being equal parts informative and inspiring!

Each episode features insights from a leader within B2B marketing in conversation with our host Lee Odden, CEO of TopRank Marketing. 

  1. All Episodes
  2. 2023

#ElevateB2B — Customer Engagement in B2B Marketing — with Kris Rudeegraap

Oct 5, 2023

Kris Rudeegraap, CEO of Sendoso, joins our founder Lee Odden to discuss customer engagement in B2B marketing, the importance of utilizing all of the relevant channels available to you, focusing on and prioritizing intent data, making B2B marketing fun, and so much more.
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#ElevateB2B — Strategy & Authenticity in B2B Marketing — with Luxy Thuraisingam

May 31, 2023

Luxy Thuraisingam, vice president of global SMB and partner marketing at Cisco, joins our CEO Lee Odden to discuss strategy and authenticity in B2B marketing, creating an environment that’s inclusive and supportive to all perspectives, following your professional and personal passions, how brands are...

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#ElevateB2B - AI Risk vs Reward in B2B Marketing — with Pam Didner

Mar 21, 2023

Pam Didner joins us to discuss Artificial Intelligence (AI) and its impact on B2B marketing. Pam worked at Intel for over 14 years before elevating her career to become an international keynote speaker, workshop leader, adjunct professor, author of multiple B2B marketing books, and one of the most influential people on...

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