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Thank you for checking out the Elevate B2B Marketing podcast. Our purpose is tolift up those in the B2B Marketing world that are both creating impact and making a difference. While we’re not satisfied with the current state of B2B marketing, we’re committed to telling stories that are optimistic, ambitious and authentic with the goal of being equal parts informative and inspiring!

Each episode features insights from a leader within B2B marketing in conversation with our host Lee Odden, CEO of TopRank Marketing. 

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  2. #ElevateB2B - AI Risk vs Reward in B2B Marketing — with Pam Didner

#ElevateB2B - AI Risk vs Reward in B2B Marketing — with Pam Didner

Mar 21, 2023

Pam Didner joins us to discuss Artificial Intelligence (AI) and its impact on B2B marketing. Pam worked at Intel for over 14 years before elevating her career to become an international keynote speaker, workshop leader, adjunct professor, author of multiple B2B marketing books, and one of the most influential people on B2B marketing. She is now a sought-after thought leader and the VP of Marketing at Relentless Pursuit. This conversation with TopRank Marketing CEO, Lee Odden, was an exclusive sneak peek of the content she presented at the 2023 B2B Marketing Exchange. Here is a link to the full interview.