Mar 24, 2025
In an exploration of innovation that honours tradition, we
welcome one of the co-founders of Maeving, Seb Inglis-Jones to What
The Luxe. Their journey from a shared concern about climate change
to creating electric motorcycles that capture the soul of classic
British design reveals the delicate art of evolution in the world
of mobility.
Seb navigates us through Maeving’s distinctive approach—drawing
inspiration from China's electric revolution while remaining
steadfast to design heritage that motorcyclists revere. The
conversation unfolds to reveal not just a business strategy centred
on direct-to-consumer relationships, but a philosophy that
transforms the mundane act of commuting into "the most joyous time
of the day."
What emerges is a vision beyond mere transportation—a sensory
experience where the absence of engine rumble creates a new form of
connection between rider, machine, and environment.