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Wise Practice Podcast

Sep 29, 2026

Whitney Owens sits down with returning guest Brittany Schank, LCSW, and owner of Solace Counseling, to talk about why the traditional 60/40 split model stopped working in her group practice. Brittany shares what it was like to realize her clinicians were sometimes taking home more than she was, why the numbers were no...


Sep 22, 2026

In this episode of the Wise Practice Podcast, I’m talking with Di Luden, co-founder of Ubuntu Freelancers, about how virtual assistants can support therapy practices with intake, admin, marketing, billing, and more.

Di shares how Ubuntu connects U.S.-based practices with highly skilled team members in South Africa,...


Sep 15, 2026

I’ve used Google Ads in my own practice, especially during seasons when we needed to fill caseloads quickly, so I was excited to sit down with Google Ads expert Brandon Grill and really dig into what makes them work.

In this episode, Brandon and I talk about how to know if your practice is actually ready for Google...


Sep 8, 2026

If you’re investing in SEO, how do you actually know if it’s working?

In this episode, I’m joined by Mary Walker of Simplified SEO Consulting to break down Google Search Console and show practice owners how to use it to understand what’s happening with their website. We look at real data from my own counseling...


Sep 1, 2026

If you take insurance in your practice, there’s a good chance you’re losing money somewhere in the process without even realizing it.

In this episode, I’m joined by Justin Ith, co-founder and CEO of Aria, to talk about the hidden costs of accepting insurance and the places where revenue tends to slip through the...