MONEY MATTERS with Christopher Hensley

The U.S. government is trying to figure out what moves you -- specifically what moves you to get off the couch and sign up for federal benefits.

The Obama administration is dipping into research in behavioral economics and psychology to scrutinize federal documents, websites and procedures to get a better sense of what’s working -- and what’s not working -- to make the most of government programs from college aid to veterans benefits.

Today we were joined by Chief Behavioral Strategist of Hoffeld Group, David Hoffeld.

David Hoffeld is the Chief Behavioral Strategist at Hoffeld Group, a research-based sales training, coaching and consulting firm.   David works with companies throughout North America, showing them how to align their sales message with the findings of behavioral science.  He is a respected thought leader who is widely regarded as the #1 authority on integrating behavioral science and sales.  David has also been recently been featured in Fortune, U.S. News & World Report, CBS Radio, Fox News Radio and more.

To learn more about David visit:

Personal Finance Cheat Sheet Article:…/how-schools-can-improve-their-…/

Financial Advisor Magazine Articles:…/advisors-stay-the-course-amid-monda……/on-it-s-80th-anniversary--advisors-…

You can listen live by going to and clicking on the HD3 tab. You can also listen to this episode and others by podcast at:


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Direct download: Money_Matters_118_.mp3
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