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Welcome to "Wake up podcast with Viv Trader"!

Viv is a curious person with the desire to embrace different opinions and expertise. Her focus is health, well-being, environmental and political. She holds a non-judgmental approach, and she is objective. 

Her approach is that in order for us to create change and push boundaries we need to consider all possible angles; a wider range of influences and opinions are needed. She thinks this is especially true for tasks which involve creative problem solving, innovation and collaboration. Viv's ambition is to raise your awareness and contribute to a better world. 

She is also the founder of Vivalicious Food which produces an innovative vegan baby food with added omega-3 from an algae oil (



Jan 23, 2023

Dr Margaret Ashwell has viewed the relationship between food and health from all sides. She has been a Senior Research Scientist with the Medical Research Council, Principal of the Good Housekeeping Institute, and Science Director of the British Nutrition Foundation. She served on the UK Government’s Food Advisory Committee for 9 years. Margaret has run her own Company, Ashwell Associates Ltd since 1995. (

Margaret devised the Ashwell ® Shape Chart to focus attention on the health risks of central obesity. She acted as Research Co-ordinator for the Food Standards Agency's Research Programme on Nutrient Status and Function from 1994 to 2007. She has undertaken several reviews of FSA funded programmes and has acted as a scientific facilitator on many occasions.

Ashwell Associates have acted as disseminators in several EU projects including The EU Childhood Obesity ProgrammeFood in Later Life. They are currently disseminating results from the Early Nutrition Programming Project -EARNEST. They co-wrote the EARNEST and EURRECA proposals (European micronutrient recommendations aligned) and, in the latter, were responsible for ‘Integrating science and standards’.

A current role with industrial clients is to help them with the scientific substantiation of health claims. Margaret is the founder of a network for self employed nutritionists called SENSE.

Margaret lives in the village of Ashwell, near Cambridge UK, and is married with two daughters and two small grandchildren. Her passions are golf, tennis, football, cricket, photography and local history.