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What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and NFTs to the evolution of the online customer experience and its impact. We hope to expand your mind with solutions available today and explore their impact on the future. Our goal is to give inspire you with ideas, solutions, and visions of the future in eCommerce.

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  2. 094: E-commerce's Hidden Battles: Insights from Holiday Trends and Beyond with Signifyd's Vito Petruzzelli

094: E-commerce's Hidden Battles: Insights from Holiday Trends and Beyond with Signifyd's Vito Petruzzelli

Jan 29, 2025

In this episode, host Joreal Whitfield chats with Vito Petruzzelli, Senior Risk Intelligence Analyst at Signifyd, about the evolving landscape of e-commerce fraud and the lessons learned from the recent holiday season. From tackling industrialized scams to unlocking opportunities with first-time buyers, they explore how businesses can stay ahead in an increasingly complex digital world.

Key Insights Include:

  • Learnings from Black Friday and Cyber Week trends
  • Combating fraud while creating frictionless experiences for good buyers
  • Tackling consumer abuse like returns fraud and triangulation schemes
  • Tune in for actionable strategies and expert perspectives on protecting your business while driving fearless commerce in 2025 and beyond

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Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 

1. Check out Signifyd's 2024 cyber week results: https://www.signifyd.com/globe/

2. Access the latest ecommerce data and benchmarks from Signifyd's vast merchant network: https://www.signifyd.com/ecommerce-data-reports-pulse/ 

3. Join Vito Petruzzelli, Senior Risk Analyst at Signifyd, for a weekly casual virtual chat where fraud leaders and aspiring fraud leaders come together to just vent, share and connect: https://www.addevent.com/event/jR23311900

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.