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What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and NFTs to the evolution of the online customer experience and its impact. We hope to expand your mind with solutions available today and explore their impact on the future. Our goal is to give inspire you with ideas, solutions, and visions of the future in eCommerce.

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  2. 026: Video Commerce with Bambuser's President of the Americas, Sophie Abrahamsson

026: Video Commerce with Bambuser's President of the Americas, Sophie Abrahamsson

Aug 30, 2023

Unleash the power of video commerce with our latest episode featuring Sophie Abrahamsson, the trailblazing President of the Americas for Bambuser. Sophie offers us an intriguing glimpse into her career, effortlessly drawing the line from her beginnings in communication and political science studies in Italy to leading e-commerce and digital tech at the H&M group in Sweden.

In this conversation, we uncover the critical role of video in retail. Sophie unravels the mysteries of customer loyalty in a smartphone-dominated era and introduces us to the captivating world of storytelling through video. We also take a leap into the future, exploring the myriad ways retailers can leverage video commerce to breathe new life into their customer base. We discuss the potential of video commerce even beyond the retail industry, branching into realms like banking and healthcare. Plug in and join our enlightening journey into the future of e-commerce.

Show Highlights:

  • The role of video in retail and how it helps in building customer loyalty in a smartphone-dominated era. 

  • The impressive conversion rates achieved by incorporating video into the retail experience, contributing to a more conscious way of purchasing and marketing. 

  • Exploration of the future of retail with video commerce and its potential to breathe new life into a customer base. 

  • Discussion on the potential of video commerce beyond the retail industry, into sectors like banking and healthcare. 

  • How businesses can step into the world of video commerce and seize the opportunity to stand out by being early adopters of this technology. 

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.