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What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and NFTs to the evolution of the online customer experience and its impact. We hope to expand your mind with solutions available today and explore their impact on the future. Our goal is to give inspire you with ideas, solutions, and visions of the future in eCommerce.

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  2. 060: Headless: The Intersection of Content and eCommerce with CoreMedia Solution Architect Håkan Fritz

060: Headless: The Intersection of Content and eCommerce with CoreMedia Solution Architect Håkan Fritz

Apr 25, 2024

Håkan Fritz, CoreMedia’s sage of solution architecture, joins us in this episode, bringing with him information about the fusion of storytelling and technology. Håkan discusses his adoration for the sprawling epics of Dune and the Foundation series, and how these science fiction staples parallel the real-world tech advances at CoreMedia, which has been innovating in the CMS arena since '96. Step with us into a domain where editorial finesse meets e-commerce muscle, a realm where CoreMedia is crafting digital experiences.

Håkan sheds light on the seamless integration of AI within the lifecycle of digital assets, shaping the e-commerce odyssey. We then pivot to the horizon, where the symbiosis of web and app development with AI looms large, prompting a fascinating discourse on the equilibrium between automated intelligence and the indispensable human element in customer engagement. 

Tune in for a riveting conversation that's part masterclass, part crystal ball into the future of media and e-commerce innovation.

Show Highlights:

  • CoreMedia’s role in innovating the CMS space for media and e-commerce.
  • The integration of AI in extending the lifecycle of digital assets and enhancing e-commerce experiences.
  • The transition of CoreMedia from a CMS to a Digital Experience Platform (DXP).
  • The importance of preview functionalities in headless CMS.
  • Potential of AI to automate tasks such as content creation, integration, and testing.
  • Håkan's vision for the future of media and e-commerce.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.